It’s not about you

  So stop telling everyone about your product, and start understanding their problems.  Talk in the language of their problems.  Use language and messaging that they would use to talk about their problems. Help them to see that you understand what pain they feel, and how that affects them, and then (and only then) you…

Lean Startup Reading Resources

Build – Measure – Learn and do it fast.  Test the riskiest parts (assumptions) of your business model. Validate with customers. Iterate or Pivot based on this real customer feedback.  Here are the books that will help you get much deeper in these. Chris Prosser does a decent quick review of many of these books…

Agile Development and Product Management

Last week I briefly commented on an article about Agile and Product Management. Apparently, there has been a ton of commentary on that back in 2009 that I hadn’t seen yet: Adam Bullied started off saying that Agile doesn’t change a thing for product people http://writethatdown.com/archives/2009/02/are-agile-pms-baloney which then lead to Enthiosys disagreeing with him (as he…